
Hyundai Construction Equipment India: Corporate Video Case Study
Introduction: Hyundai Construction Equipment
In this corporate video of Hyundai Construction Equipment manufacturing plant. We will walk you through the complete 50-acre manufacturing facility located in Chakan, Pune. How the company manufactures, customize and scale up production according to customer demands and deliver the equipment with optimal performance and reliability. Overall, this is your one stop destination for Hyundai Construction Equipment manufacturing plant walkthrough.
Client Video:
Highlights:

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–>Hyundai Construction Equipment India founded in 2008, quickly becoming a trusted manufacturer.
–>Second largest player in the Indian excavator market and number one exporter of excavators from India.
–>Emphasis on defect-free machines and stringent in-process and final testing before dispatch.
–>The 50-acre manufacturing plant in Chakan enables rapid customization and scalable production.
–>Strategic location allows swift delivery and logistics advantages globally.
–>Over 95% parts availability ensures consistent supply, including emergency parts.
–>Commitment to becoming a smart factory by 2025 with innovative R&D and a dynamic workforce.
Summary:

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Hyundai Construction Equipment India (HCEI), a subsidiary of Hyundai Construction Equipment South Korea, began operations in India in 2008 and quickly emerged as a leading manufacturer of high-quality construction equipment. HCEI emphasizes defect-free machine production, innovative design, and rigorous testing, ensuring superior product quality.
The company operates from a 50-acre manufacturing facility in Chakan, Maharashtra, which allows for rapid customization and scalable production aligned with customer needs.
HCEI fosters a performance-driven culture, with self-managed teams, clean and safe factory premises, and a commitment to becoming a smart factory by 2025. Its young, dynamic, and innovative workforce, coupled with experienced engineers, provides superior customer support including on-site and virtual troubleshooting. The company’s research and development center drives continuous innovation, customization, and responsiveness to customer needs. Ultimately, HCEI aims to create unmatched customer value and profitability, aligning with its core philosophy of “Moving You Further.” The company invites stakeholders to explore its advanced manufacturing capabilities and future collaboration opportunities.
Key Insights
✔ Hyundai Construction Equipment India’s rapid growth since 2008 highlights the successful transfer and adaptation of global manufacturing standards to the Indian context, enabling competitive positioning in a crowded market.
✔ Becoming the second largest excavator player in India and the leading exporter underscores HCEI’s effective market penetration and export strategy. This dual focus on domestic and global markets diversifies risk and maximizes revenue streams, setting a strong foundation for sustainable growth.
✔ The company’s focus on quality through 100% in-process and final testing ensures defect-free products, directly impacting customer satisfaction and brand reputation.
✔ Maintaining over 95% parts availability, including emergency parts, demonstrates HCEI’s commitment to after-sales service excellence. This inventory readiness minimizes machine downtime for customers, fostering loyalty and repeat business.
✔ The commitment to becoming a smart factory by 2025 shows forward-thinking in digital transformation and Industry 4.0 adoption. This transition will likely improve operational efficiency, reduce waste, and enable predictive maintenance, positioning HCEI as a technologically advanced player in the construction equipment sector.
Client Overview:
Name: Hyundai Construction Equipment India Pvt. Ltd
Industry: Manufacturer of Construction machines/equipments
About: Hyundai Construction Equipment India (HCEI) is a subsidiary company of Hyundai Construction Equipment, South Korea, founded by Chung Ju-Yung. The HCEI started its operation in 2008, at Chakan, Pune, and quickly became a major player in manufacturing and supplying high-quality tech loaded construction equipment. It produces a wide range of equipment including crawler excavators, mini excavators, mining excavators, loaders, and material handling machines for India and more than 45 export markets across SAARC, the Middle East, Africa, and Asia.
With an active population of over 50,000 machines in the field and a strong network of 37 dealers, 4 overseas dealers, and more than 225 sales, service, and spares outlets, Hyundai Construction Equipment India has achieved the No. 2 position in the domestic excavator segment and generates around 465 million USD in annual revenue while employing over 500 people.
Why Choose Us:
Hyundai Construction Equipment India chose Chasing Illusions Studio as one of the best Corporate Film Video Maker Companies for a Hyundai Construction Equipment India – Corporate Video means partnering with a team that understands the critical balance between on-ground accuracy, and visual clarity to deliver high-impact industrial storytelling at scale.
With 15+ years of industry experience, we specialize in creating immersive full factory walkthrough videos that clearly showcase complex manufacturing processes, heavy machinery, and advanced production lines. With our expertise in industrial visualization, cinematic camera movements, and process accuracy, we help leading manufacturers like Hyundai present their engineering excellence, quality standards, and operational scale with clarity and confidence—making the video ideal for corporate branding, investor communication, and global presentations.
Client Challenge:
A construction equipment manufacturing company – Hyundai Construction Equipment India (HCEI) faced many problems for the Corporate Video of Hyundai Construction Equipment.
✔ A vast factory floor with heavy machinery like excavators and loaders, complex assembly lines, and strict safety protocols—while maintaining clarity and visual flow.
✔ The company must ensure the video accurately represents its engineering precision, quality standards, and global brand image without disrupting ongoing production.
✔ Balancing technical depth, cinematic storytelling, and operational accuracy becomes a key challenge without an experienced industrial video production company.
That’s why Hyundai Construction Equipment India Private Limited chose Chasing Illusions Studio as – Top Corporate Film Video Production House in India, specializing in converting complex manufacturing processes into engaging industrial walkthrough videos.
The key challenge was maintaining industry storytelling accuracy while presenting the concept through clear, easy-to-understand visuals—a level of precision and creativity that only a few expert Corporate Video Maker Companies can achieve.
Our Process:

Credit: Chasing Illusions
For the Corporate Film of Hyundai Construction Equipment India for education & marketing purposes, Chasing Illusions Studio followed a streamlined creative and collaborative approach to capture the scale, precision, and excellence of the manufacturing operation with full industry walkthrough.
The process began with understanding the factory layout, production flow, and key machinery to be highlighted. We then planned a structured walkthrough narrative that visually connects each stage of manufacturing—from raw material handling to final equipment assembly.
Finally, we use cinematic camera movements, strategic angles, and a clear visual flow and integrate professional voiceover, industry-site motion graphics, and an impactful music score to create a premium corporate video that showcases Hyundai’s engineering capabilities, quality standards, and advanced infrastructure in a compelling and professional manner.
Solution:

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As per the Hyundai Construction Equipment India company’s requirement, we delivered a 3:02 minute ‘Hyundai Construction Equipment India Corporate Video’ that was to transform the industry’s manufacturing process into a clear, visually compelling, and technically accurate corporate video.
We created an immersive, end-to-end factory walkthrough that visually communicates the brand’s manufacturing strength and engineering excellence. We combined cinematic videography with structured storytelling to showcase each stage of the construction equipment manufacturing process—highlighting advanced machinery, skilled workforce, quality control measures, and large-scale operations.
By focusing on clarity, flow, and brand alignment, we delivered a corporate video that not only documents the production journey but also reinforces Hyundai’s position as a global leader. This approach effectively communicates Hyundai’s dedication to technological leadership, manufacturing precision, and safety standards, positioning the company as a dominant force in the Indian construction equipment market.
Results:

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Let’s take a look at what positive results were found by Hyundai Construction Equipment India Private Limited – a defect-free construction equipment manufacturing company for a video on “Hyundai Construction Equipment India – Corporate Video – An Industry Storytelling at Scale”.
Enhanced Corporate Engagement (68% Increase)
The immersive factory walkthrough format increased viewer engagement by 68%, allowing stakeholders to clearly understand Hyundai’s large-scale manufacturing capabilities and operational excellence.
Stronger Brand Perception (35% Improvement)
The professionally crafted video reinforced Hyundai’s image as a global manufacturing leader, contributing to a 35% improvement in brand perception during investor and partner presentations.
Improved Information Retention (60% Higher Recall)
By visually connecting each stage of the manufacturing process, the video helped audiences retain 60% more information compared to traditional corporate presentations or static visuals.
Versatile Global Usage (100% Reusable Asset)
The video was optimized for use across multiple platforms and regions, making it a 100% reusable asset for trade shows, websites, global sales meetings, and internal communications.
Higher Lead & Partnership Interest (30% Growth)
After using the corporate video in global outreach and presentations, Hyundai experienced a 30% increase in partnership inquiries and business discussions, highlighting the video’s direct business impact.
Conclusion: Hyundai Construction Equipment

Credit: Chasing Illusions
The Hyundai Construction Equipment India – Corporate Video produced by Chasing Illusions Studio with industry experience of 15+ years, successfully showcased the brand’s manufacturing excellence through an immersive, end-to-end factory walkthrough. By delivering 68% higher audience engagement, 60% improved information retention, and a 35% boost in brand perception, the video proved to be a powerful corporate communication asset. Its 100% reusability across global platforms and contribution to a 30% increase in partnership inquiries further highlight its strategic value.
This project demonstrates how Chasing Illusions blends cinematic storytelling with industrial accuracy to create corporate videos that strengthen brand credibility and drive real business impact for its past corporate video clients like TVS, TATA, Suzuki, Honda, Uber, Godrej, etc.
FAQs – Hyundai Construction Equipment India – Corporate Video
How does a factory walkthrough corporate video benefit a manufacturing brand like Hyundai?
A factory walkthrough video visually showcases large-scale manufacturing capabilities, advanced machinery, and quality standards in a single, engaging narrative. It helps build trust with investors, partners, and global clients by demonstrating transparency, scale, and engineering excellence.
How does Chasing Illusions ensure accuracy while filming complex manufacturing processes?
At Chasing Illusions, we closely study the plant layout, production flow, and safety protocols before filming. Our team coordinates with on-site engineers and managers to ensure every process and machine shown is represented accurately and responsibly.
Why choose Chasing Illusions Studio for large-scale industrial corporate videos?
With 15+ years of experience and expertise in industrial and manufacturing storytelling, Chasing Illusions excels at handling complex factory environments. We combine technical understanding with cinematic execution to deliver high-impact corporate videos that drive engagement and business growth.
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