CHASING ILLUSIONS
Identify the purpose of your video—brand awareness, product explanation, training, etc.—to guide your agency search.
Review past work to assess their animation style, quality, and relevance to your industry.
Prefer agencies with experience in your sector as they’ll better understand your audience and messaging.
Choose an agency that communicates clearly and outlines a structured production process with timelines.
Look for consistent positive feedback and long-term client relationships to judge reliability and performance.
Don’t go just by cost—evaluate what’s included and whether the quality justifies the price.
Ask for a tailored proposal or a short sample to gauge creativity, professionalism, and how well they understand your brief.