When someone approaches us for a 2D animation, one of the first questions is usually, "How much do you charge per minute?" It's a fair question, but a per-minute price doesn't tell the whole story.
There isn't one universal 2D animation rate — a one-minute animation can be relatively simple, with a few ready-made characters and basic movement, or it can need custom characters, factory environments, machinery, and detailed interactions that take far more work. Both are "one minute," and they cost very different amounts. So rather than quote a single flat rate, we work in ranges. Our 2D animation services generally fall into three pricing tiers, depending on how much has to be designed and animated from scratch.
Our 2D Animation Pricing
|
|---|
These ranges are our own, not a market benchmark, and they cover the large majority of our 2D animation work. Not sure which fits? Contact us for a custom quote.
To see the kind of work these tiers produce, take a look at our portfolio on Behance.
What Each Tier Looks Like in Practice
Numbers are easier to picture with real examples. Here's roughly what each tier maps to:
Basic — ₹1.2L–₹1.5L/min. A straightforward corporate explainer: ready-made characters, simple environments, three or four scenes, limited character interaction. We build these largely from a ready-made character library and stock assets, which is what keeps them fast and affordable.
Standard — ₹2L–₹3L/min. A typical example is a factory safety or training video with three or four custom characters, machinery, and several custom environments, with characters interacting and operating equipment. This is where most of our business and corporate projects land, because it's the point where we start designing characters and machinery specifically for the brief.
Premium — ₹4L–₹6L/min. A fully custom brand film where the visual world itself needs to be designed, with custom characters, environments, props, detailed animation, and more complex camera work. Here we're building everything from the ground up.
In our experience, forcing a highly detailed animation into the Basic budget usually isn't worth it, because you end up compromising every stage of production. If the vision is detailed, it's better to move up a tier or simplify the visual style honestly.
Which Tier Is Right for Your Project?
To make the ranges easier to place yourself in:
Basic tends to fit simple corporate explainers, internal communication videos, short product videos, and social media animation — anything where the message is clear and the visual style can be straightforward.
Standard suits safety training, eLearning modules, industrial explainers, product demos, and brand videos that need custom characters and environments. Most business projects land here.
Premium is for brand campaigns, story-led animation, character-heavy work, and multi-scene or medical and industrial pieces that need extensive custom design and detailed motion.
What Drives the Cost
Within any tier, a few things move the price. Characters are usually the first thing we look at when preparing a quote. A single presenter is relatively straightforward, but once four or five characters need to interact in the same scene, we're designing their poses, expressions, and movements, then making sure each one works across every shot. A factory scene with four workers operating equipment takes far more production time than one presenter explaining the same information.
Scene count works the same way: if the story moves from an office to a factory to a warehouse, those are separate environments to design, not one background reused throughout.
Complexity is the factor clients underestimate most. A character walking into a room is simple. That same character operating a machine, picking up a component, interacting with a colleague, and then revealing the machine's internal process is a different order of work — more storyboarding, rigging, keyframe animation, and compositing behind a few seconds on screen.
And length ties it together, since we price per finished minute.
What Clients Usually Don't See Behind the Price
A one-minute animation doesn't mean one minute of work. Behind the final video there's character design, storyboarding, rigging, asset creation, animation, revisions, compositing, and rendering. A shot that looks simple to the viewer might involve a custom character, a rigged skeleton, a designed background, and layers of compositing to bring it together.
The single most common thing clients underestimate is adding characters mid-project. It feels like a small change, but a new character means fresh design, rigging, and animation, and because it arrives after production has started, it both raises the cost and pushes the timeline back. The cheapest time to decide your cast is before animation begins.
How to Reduce the Cost of a 2D Animation
If budget is tight, there are honest ways to bring the cost down without gutting the quality:
Finalize the script early. Changes after animation starts are the most expensive kind.
Reuse existing characters or assets if you have usable ones — that cuts design work.
Keep the number of environments down. Every new location is a separate design job.
Lock your cast before animation begins, so you avoid the mid-project character problem above.
Simplify the visual style where it fits the message, rather than stretching a small budget across highly detailed work.
Production Timelines by Tier
|
|---|
Timelines vary with the script, number of characters and scenes, revision rounds, and overall complexity. We confirm the final schedule once the brief and storyboard are approved.
What's Included, and What We Need to Quote
Our pricing includes voiceover, and every project comes with 2–3 rounds of revisions.
To give you an accurate quote, the details that matter most are whether the script is finalized, the runtime, your preferred visual style (an existing reference or a new style to build), whether characters are existing assets or custom, how many environments are involved, and how detailed the animation needs to be. The clearer the brief, the more precise the quote — and if you're unsure on any of these, that's exactly what we help you work out.
Types of 2D Animation We Create
We produce 2D animation across marketing, learning, healthcare, and corporate work — explainer and product videos, training and eLearning, safety and medical animation, motion graphics, character animation, and internal communication videos among them. The tier and price work the same way whichever you need. You can see more on our 2D and 3D character animation and animation production pages.
Frequently Asked Questions
Does a 30-second animation cost half as much as a one-minute one? Not quite. Some setup work — character design, style, rigging — happens regardless of length, so a 30-second video is cheaper than a minute but not exactly half. Longer videos get better value per minute, because assets built early get reused.
Why does adding another character increase the price? Each character needs its own design, rigging, and animation, and has to work across every shot it appears in. Adding one mid-project also delays the timeline, since it arrives after production has started.
Can you use our existing characters or assets? Yes. If you have usable character designs or assets, that reduces the design work and can bring the cost down.
Is voiceover included? Yes, voiceover is included in our pricing, along with 2–3 rounds of revisions.
How much does a factory or custom environment add? Each custom environment is a separate design job, so more locations mean more cost. A single reused background is far cheaper than four distinct custom environments.
Talk to Us About Your Project
Have a project in mind? Share your requirements and we'll help you choose the right approach and give you an accurate quote. Get in touch with Chasing Illusions Studio to talk it through.
Chasing Illusions Studio
Premium animation & video production studio based in Delhi, India. Specialising in 3D animation, medical visualisation, architectural walkthroughs, and CGI.
